Build A Story
Around your professional or life experience.
Two unique features of our approach:
Story = metaphorical map
A story born from your own experience
— a narrative that makes sense of your past and reveals your North Star.
Gamification
Through gamification and coaching-focused questions, these workshop help you reflect on your values and expertise, discover new perspectives.
Workshop #1
Build a story around
your professional experience
Explore 12 marketing areas of your personal brand (values, cases, expertise, mission, monetization, unique value proposition, target group, etc.).
Outcome: A compelling story with you at the center — helping you clearly pitch your products and services, present yourself better, and position your products and services uniquely.
Workshop #2
Build a story around
your life experience
Imagine yourself as the hero of your own story. How would you face life’s obstacles?
Outcome: A story shaped by your experience and discovered strengths — giving you a deeper understanding of your unique voice, showing how to confront your problems (your anti-hero), and symbolically reflecting your goals.
Workshop #1
Personal Brand Story
Personal brand is a broad concept — that’s why we’ll break it down into 12 key areas. We’ll start from the foundation: who you are, your life experiences, and expertise. Then we’ll explore your audience, unique value proposition, monetization potential, and positioning within your field.
Result: A story that represents you as an expert
A clear understanding of which areas of your personal brand need strengthening — and a compelling story with you at the center, as the hero who solves your client’s problems.
Сommunicate your expertise
Elevate your personal brand by framing your journey as a symbolic story that your clients can relate to.
Foundation: Who You Are
Examples of Questions
What life experiences shaped your core values? What are three key strengths you’re proud of? What challenges have you overcome? What unique skills or knowledge have you developed through your career?
Mission
Examples of Questions
Who do you want to help — and why? What struggles does your clients face? What makes your approach truly different? What values set your brand apart from others in your field?
Archetypes in Brand Building Brand
Brand archetypes represent universal symbols and patterns embedded in our collective unconscious that transcend cultural boundaries and speak to fundamental human desires and motivations. First popularized by psychologist Carl Jung, these symbolic frameworks help brands tap into deep-seated emotional territories that resonate with audiences on a subconscious level. Check our paper on archetypes:
Workshop #2
Your Hero's Story
Discover your inner strength by transforming life experiences into a story of growth. Based on your personal challenges, fears, and dreams, we’ll craft a story with you at the center of the narrative. Imagine yourself as the hero of your own story. How would you overcome obstacles? What is your unique happy ending?
Result: A story that represent your way to your goals
Know yourself, reflect on your personal challenges and goals using questions, envision your authentic happy end and actionable steps toward. For children, it’s also a playful way to face fears on paper and fight them as anti-heroes.
Build your hero's story
Connect the dots between past events, explore what truly matters for you.
Story is a way to explore who you are and how you grow
The result? A symbolic map that shows you where to go and makes your past make sense — because you are the master of your own life.
We will use:
Hero’s Journey of J. Campbell
Jungian archetypes
Reframing questions
Why Reframe Your Experience as a Story?
