Storytelling Workshops

Build a story of your
#1 personal brand or #2 your hero's journey 

💻 Online in Zoom 💻

📍 For teams/For Yourself (Offline in Amsterdam): Book your session at info@transformationstorytelling.nl📍

🏳️‍🌍 ENG/NL/RU languages 

Workshop #1 

Build Personal Brand Story

"Turn Your Expertise into a Brand Story"

People connect most readily to experts which affect them emotionally. Build authentic personal brand based on your values, experience and goals.

Personal brand:
explore 12 marketing areas of you as an expert.

Outcome: A compelling story with you at the center, as the hero who solves your client’s problems.

 

Workshop #2

Build Your Hero's Story

"Turn Your Experience into Story"

Based on your experiences, we’ll craft a story with you at the center. Map out your path to your dreams in the form of a story. See your challenges as anti-heroes.

Imagine you as the hero of your own story. How would you face your life's obstacles? 

Outcome: A story born from your own experience  + a deeper understanding of your unique voice and talents. 

Follow the Hero’s Journey structure by J. Campbell and use the archetypes of C. Jung.

Our White Paper: Transformation Storytelling Games
PDF – 708,0 KB 37 downloads

Workshop #1
Personal Brand Story

Personal brand is a broad concept — that’s why we’ll break it down into 12 key areas.

We’ll start from the foundation: who you are, your values, life experiences, and expertise. Then we’ll explore your audience, unique value proposition, monetization potential, and positioning within your field. In this game, we’ll also use archetypes to craft a powerful brand narrative and turn your expertise into a story that sets you apart.

The result? A clear understanding of which areas of your personal brand need strengthening — and a compelling story with you at the center, as the hero who solves your client’s problems.

Result: A story that represents you as an expert and reflects your values

 This game is based on the "I-Brand" T-game, developed by T. Rogozhina and designed to help individuals explore and articulate their personal brand through structured self-reflection.

Workshop #2
Your Hero's Story

Discover your inner strength by transforming life experiences into a story of growth.

Make sense of the past, and envision a future that aligns with your authentic path. Based on your personal challenges, fears, and dreams, we’ll craft a story with you at the center of the narrative. 

Imagine yourself as the hero of your own story. How would you overcome obstacles? What new path could lead to your happy ending? What is your unique happy ending?

For children, it’s also a playful way to face fears on paper and fight them as anti-heroes.

Result: A story born from
your own experience.

Know yourself, reflect on your personal challenges and dreams using metaphorical cards and questions, envision your authentic happy end and actionable steps toward. 

Who you are, what you desire, and how you grow?

Explore your life experiences, reimagine alternative scenarios, gather insights—
discoveries that shape your brand legend or personal roadmap.

 

Game + Coaching Format 

Through coaching-focused questions, these games help you reflect on your values and expertise, discover new perspectives.

Story = metaphor

A story born from your own experience — a narrative that transforms struggles into insight and strength.

Why Reframe Your Experience as a Story?

Your Personal Narrative Shapes Your Path

Just like heroes in myths, we all face challenges. Crafting your own narative helps you define your journey, see patterns in your experiences, and identify the strengths that drive you forward.

Storytelling Defines Your Identity

Storytelling helps you understand how you see the world and yourself—your values, mission, and unique perspective. Instead of feeling stuck in a problem, you can externalize your challenges as anti-heroes, visualize a path forward, and explore different scenarios. By crafting a story, you create a personal roadmap to your goals, using your own symbols.

People Remember Stories, Not Facts

Facts and skills may establish credibility, but stories create emotional connections. When you tell your story authentically, people relate to your struggles and triumphs, making your personal brand more memorable.

Reframe Challenges as Growth

By viewing your experiences through the lens of storytelling, you can reframe failures as lessons, making you more resilient. This mindset shift not only strengthens your brand but also boosts confidence.

Attract Opportunities

A well-crafted story draws people in. A clear personal brand story makes it easier for others to understand what you stand for and how you can help them.

The Gap Between Vision and Action

Your hero’s journey isn’t just about where you’ve been—it’s about where you’re headed. By shaping your narrative, you create a roadmap for future goals, keeping you aligned with your vision and empowering you to take action.